Inspired by rich cultural surrounds, owner Wendy Morton-Edward foresaw a collection that would be the beginnings of her illustrious label Firefly. From humble beginnings on the vibrant Sydney market's scene, Firefly has enjoyed enormous success and has quickly become one of Australia's favourite resortwear brands. Driven by a passion for colour, texture and design, Firefly uses exclusive bold statement prints and intricate sequin and embroidery detail. These have become key signatures to the Firefly collection, inspired by the vintage style of Ibiza and the vibrant hues of a tropical holiday.

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